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Our purpose and company history

Jukes is here to help athletes stick with their sport for longer. We're doing this by equipping coaches around the world with the ability to provide real-time technical and strategic feedback so athletes can learn faster, hit goals sooner and be more encouraged in their sport. 

We are also a critical tool to increase participation amongst the deaf and blind athlete community. We are suppliers to the British Down Syndrome Swimming team and sponsor travel for swimmers to international meets. 

Launched in 2018, Jukes was initially used by a small number of amateur swimming clubs in the South West of England. Growth has been through word-of-mouth, with advertising never been done. 

In 2022, we operate MyJukes.de in Germany serving the EU market, and have exported to 15 countries and over 2,500 clubs and private coaches. 

We are proud to be a supplier to the British and Portugese Swimming federations and the UK Ministry of Defence.

Our achievement in numbers

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Headsets

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Customers

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Countries

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Years of Journey

Our Team

Nicolai Thomson

Nicolai

Founder & MyJukes UK

Miya

Miya

Consumer Sourcing - China

Grant

Grant

Business Sourcing - China

Annett

Annett

MyJukes Germany