The Founders

Jukes is a sports-lifestyle technology brand for coaches and athletes of all levels founded in early 2018. 

For the two founder brothers, Nicolai Thomson and Joel Knight their business revolves around a shared love of water.

Joel Knight at 15 years old

A bit about Joel - the 'Swimmer'

A competitive swimmer since 2002, he has swum at the highest level as a Junior. Joel has held multiple British Records in the 1500m Freestyle, across two age groups.

Joel won a Gold Medal and took the European record, at the European Youth Olympics in 2011. He has also competed in numerous other international events. Joel has also represented the British Senior National Open Water team on several occasions too. At the London 2012 Olympic Trials, Joel achieved a 5th place finish.

Joel had success as a youngster too, breaking 8 County Records in his first Hertfordshire County Championships at the age of 9 years old. He went on to win gold medals at every County, Regional level competition, and medalling at every National level age group competition, both in the pool and at Open Water.

Nicolai Thomson

A little bit about Nicolai - the 'Business'

An experienced international executive and technologist, Nicolai has held senior sales, product and strategy roles in New Zealand and the UK. Founder of three startups and one corporate-backed venture Nicolai is the driving force behind the Jukes brand, technology, and operations.